The age of digital marketing is here and the leader in that pack is, video. Television commercial ads ruled the ad space until the internet changed everything. It only makes sense that video ads would take over as the most effective marketing tool online. YouTube has become the second most used search engine just behind Google.
Facebook Now Prioritize Video Content
Facebook’s news feed has been a personal news source for half of its users, or for the other half, a collection of stories from pages they like and people they know. The algorithm is not easy to fully understand, but one important aspect to take away from the algorithm is the importance of video. Facebook updates their algorithm based on content that is most engaging and relevant to readers. Simply put, an engaging video will get better results on Facebook than an impressive image.
Video Ads Show A Higher ROI
A 2015 study shows that four out of five consumers would rather watch a video on a product than read about it. We already know that catching buyers’ attention is essential to an effective ad, and it’s been proven that video ads do that better than images or text alone. Many companies are immediately turned off by the cost of creating a video ad for social media, but with more and more research showing their effectiveness, they are proving to be well worth the initial cost. The return on investment of video advertisements is seen as higher than those of its counterparts by 83 percent of businesses. Last year roughly 82 percent of businesses that utilized social media were planning to increase their spending on video advertisements. Businesses have said show me the money and the results of video ads have indeed done so.
Social media marketing has become an essential part of a successful business, and video will continue to grow as an integral part of that strategy. With video editing apps becoming more affordable and user-friendly, businesses can utilize this important form of advertising with ease and an even higher Return on Investment.
Contact LVL Marketing Today to find out how you can utilize video for your business and take it to the next LVL.